Car promotion techniques continue to innovate. Projection mapping has brought a new possibility with its application. By projecting dynamic images onto vehicle surfaces, it can stylishly modify the exterior shape of a car in three dimensions, bringing astonishment.

Projection mapping can create varied visual effects according to different themes and scenarios. For new vehicle launches, various features can be presented through animated graphics. Or the vehicle body can be turned into a stage LED screen at music concerts. This drives visual and emotional experiences of audiences, leaving a deep impression of the car brand.

In addition to vehicle bodies, projection mapping can also extend to areas like cabins and windows. By using multiple projectors in coordination and breaking physical limitations, it generates 3D stereoscopic light grids to “add” simulated objects or image elements to cars. For example, high-tech dashboard or VR scenes can be projected into the cabin to bring passengers a novel sensory experience.

Furthermore, projection mapping also supports interactive linkage with smart hardware and apps. It allows audiences to operate projected content via mobile phones, enhancing participation. This adds fun to car promotion and boosts promotional effects.

Replacing static displays with dynamic visual effects, projection mapping brings limitless possibilities and will become a major innovative method for future car promotion.